play an essential role in advertisement presenting a brand or as an opener for a presentation or show. The logo of a company is more memorable if being revealed by animation, for example.
Motion Graphics Summer Edition 2019 by CUgraphics, with kind approval of RedBull Gastro GmbH
Computer Graphics and Animations
can be aimed to create emotion, or the understanding of a process or device.
A lot of thought has to go into creating "Explainer Videos" finding the most efficient way to show what it is all about within a minute.
UI / UX and Logo Design
Icons, Logos, colors and proportions have to be selected and designed according to psychological theories of perception.
For something to look simple and easy it has to be reduced to its essence. Regarding user interfaces workflows have to be taken into account.
Video Editing and Effects
Timing and selection of music can change everything about what a video wants to tell you. Video is an important tool to be seen and understood. Creative video effects in addition can make a video stand out.